Job description


Head of Advocacy (1690)

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  • Salary:
    £58,266 per annum
  • Area:
    Policy and Profile
  • Vacancy Type:
  • Full or Part Time?:
    Full Time

The Donkey Sanctuary is an international animal welfare organisation, offering care and protection to donkeys worldwide. Our vision is a world where every donkey has a good quality of life, and our mission is to improve the lives of donkeys every day.

There are over 60 million working donkeys and mules in the world, but millions are being killed every year for the inhumane donkey skin trade, leading the African Union to announce plans for a moratorium on donkey slaughter and the development of a strategy for working animals across the continent. This huge opportunity is just one way that The Donkey Sanctuary and our advocacy work can change the world for donkeys and mules, giving them the protection they need and the health and welfare they deserve.

As Head of Advocacy, you will work in partnership with the Director of Advocacy & Campaigns, the CEO and other Senior Management to deliver the organisational strategy by developing inspiring advocacy plans based on clear strategy, integrated with other departments of the organisation.

About you:

  • Significant experience in an strategic advocacy leadership role.
  • Solid experience leading teams to develop and implement effective advocacy strategies.
  • Able to engage stakeholders with good communication skills, experienced in influencing governments, intergovernmental bodies and other influential partners.
  • Strong experience in identifying and developing creative and engaging advocacy plans.
  • A proven track record of working internationally in a functional, cross departmental leadership position.
  • Experience of integrating departmental work with other parts of an organisation and translating complex messages to a wide range of stakeholders including senior management and international colleagues.
  • Experience of working with the media at a national and international level.


About the role:

Your principal duties and responsibilities will include –

  • Working with the Director of Advocacy and Campaigns to design and implement an advocacy strategy to effect lasting change for donkeys and mules in line with our organisational aims.
  • Building and developing networks of key stakeholders to achieve genuine change and lasting impact on the welfare of donkeys and mules.
  • Representing the organisation at key stakeholder engagements, strategic high level forums and in the media, as appropriate.
  • Functionally lead The Donkey Sanctuary’s advocacy through the creation of a global advocacy strategy that supports teams to deliver high quality and consistent advocacy.
  • Working closely with other departments to ensure advocacy integrates with other streams of the Donkey Sanctuary’s work and ensure the organisation has the support and infrastructure to deliver excellent advocacy outcomes.
  • Supporting advocacy needs both in team and organisationally when responding to events that are unexpected or unplanned.
  • Overall responsibility for the work, financial budget and planning of the advocacy team and line manage posts in the department, as agreed with the Director.


What we offer in return:

This is a full-time, permanent contract starting as soon as possible, working 35 hours per week., 08.30-16.30, Monday-Friday. Working principally from home, flexibility will be required for occasional onsite attendance and for UK and international travel.



Competitive pension.

Life assurance – 4 x annual salary.

BUPA health cover.

Sickness income protection.

31 days holiday (including Bank holidays), rising to 34 will each full year of service.

Wellbeing team.

Recorded Pilates and Yoga classes.

Long service awards.

Healthshield plan –

  • Reimbursement of some medical expenses up to the specified limits per membership.
  • Offers, discounts and cashback on shopping, travel and entertainment from participating outlets.
  • Access to a 24/7 GP and counselling service.

Free parking.

Subsidised restaurant and shop.


Closing date for completed applications: Wednesday 31 July 2024. 

The Donkey Sanctuary is a Disability Confident Employer.

The Donkey Sanctuary is committed to safeguarding and promoting the welfare of vulnerable people (children and adults), and expects all staff and volunteers to undertake this commitment. Applicants will be subject to safer recruitment processes, including an application for a Disclosure and Barring Service (DBS) check where required for the post.

Please note: The Guaranteed interview scheme is only applicable to candidates who consider themselves to have a disability applying for roles based within the United Kingdom.

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