The Donkey Sanctuary is an international animal welfare organisation, offering care and protection to donkeys worldwide. Our vision is a world where every donkey has a good quality of life, and our mission is to improve the lives of donkeys every day. We will achieve this by transforming the lives of donkeys in need worldwide by fostering greater understanding, collaboration and support, and by promoting lasting, mutually life-enhancing relationships. 

We have an excellent opportunity for a proactive and flexible team player with strong interpersonal and collaborative skills to join our busy digital team. Working in close liaison with the content and brand & design teams, as Digital Content Coordinator you will be responsible for producing a regular flow of high-quality digital content for distribution across our owned and earned digital channels while supporting the delivery of the digital development roadmap and integrated digital marketing strategy.

About you:

• Proven experience of creating and managing digital content for different formats and channels.
• Strong copywriting skills and editorial capability, able to manage the content lifecycle, and a keen sense of brand awareness.
• Practical experience and understanding of both technical and content driven search engine optimisation.
• Excellent knowledge of web analytics reporting and analysis, particularly Google Analytics.
• Understanding of a user centred approach and how that is applied to content generation.
• Demonstrable knowledge of UX principles and tools and of W3C Web Content Accessibility Guidelines.
• Outstanding project management and consultancy skills.

About the role:

Your principal duties and responsibilities will include –

• Working with the Digital Development Manager to support the delivery of an iterative digital development roadmap and integrated digital marketing strategy to support the implementation of our organisational strategy through owned and earned digital channels.
• Writing, editing and subediting copy to be deployed on owned and earned digital channels ensuring that all the content is up to date, accurate and relevant to target audiences.
• Contributing to the on-going development of our evidence-based and data driven digital strategy through the delivery of regular reporting using our analytics tools – working with the Digital Development Manager to derive key insights to share with the digital team and wider stakeholders.
• Devising, managing and delivering the digital editorial calendar and working with the Senior Digital Marketing Coordinator to deliver content for the social media strategy.
• Supporting the Digital Development Manager in the planning and delivery of innovative digital products, services and features for teams across the organisation in support of their strategic objectives.
• Working closely with the content and brand & design teams to ensure digital creative and content is integrated across the Marcomms roadmap.
• Sourcing, creating and producing a wide range of digital content including editing imagery, recording and editing audio and video content.

What we offer in return:

Based in Sidmouth, Devon – an Area of Outstanding Natural Beauty – this is a full-time, permanent contract starting as soon as possible, working 35 hours per week, 08.30-16.30, Monday-Friday.

The working pattern for this role will combine onsite and home working under our guiding principles for such roles, with onsite attendance currently anticipated to be 2 days per month.

Benefits:  

Competitive pension.

Life Assurance.

31 Days holiday (including Bank holidays), rising to 34 will each full year of service.

Wellbeing Team.

Recorded Pilates and Yoga classes.

Long Service Awards.

Healthshield Plan –

• Reimbursement of some medical expenses up to the specified limits per membership.
• Offers, discounts and cashback on shopping, travel and entertainment from participating outlets.
• Access to a 24/7 GP and counselling service.

Free parking.

Subsidised restaurant and shop.

Closing date for completed applications: Sunday 26 April 2026. 

Please note: We reserve the right to close this vacancy before the advertised date and therefore encourage early applications.

Before submitting your application, please ensure you read our candidate journey page, in particular our FAQs section – 

https://jobs.thedonkeysanctuary.org.uk/jobs/candidate-journey/

The Donkey Sanctuary is committed to safeguarding and promoting the welfare of vulnerable people (children and adults), and expects all staff and volunteers to undertake this commitment. Applicants will be subject to safer recruitment processes, including an application for a Disclosure and Barring Service (DBS) check where required for the post.

The Donkey Sanctuary also participates in the Inter Agency Misconduct Disclosure Scheme and, for relevant posts, may request information from applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment.

Please note: The Guaranteed interview scheme is only applicable to candidates who consider themselves to have a disability applying for roles based within the United Kingdom.

NOTE TO APPLICANTS: We look forward to receiving your application, but we do ask you to complete this in your own words, and not to employ an Artificial Intelligence (AI) writing tool or assistant. Applications that are considered not to be an applicant’s own work may not be shortlisted for interview.